This article appeared in Business Week. It's got some quotes from Irving Azoff on courtside seats at Lakers games. It's an interesting read. More interesting, though, is this little throw-away quote from near the end of the article:
Azoff said he often takes clients to games to do business. During the first game of the series, he said his goal was to convince Frey to go on tour in Australia. He said he doesn’t mind when the TV camera ignores him.